Custom Printed Tape: A Great Choice for Branded Packaging
When it comes to making an impression that “sticks,” every packaging detail counts. Custom printed tape is an easy, cost-effective way to enhance your brand’s visibility while securely sealing your packages.
In this blog post, we unbox the advantages and essential considerations of custom packing tape to create packaging that makes for a memorable customer experience.
Benefits of Custom Printed Tape for Packaging
Using custom tape to create branded packaging offers a variety of advantages, from enhancing customer perceptions to increasing operational efficiency. Let’s take a closer look:
1. Enhanced Brand Recognition
Whether shipping products or sending out promotional packages, custom printed tape allows you to showcase your logo, slogan or any other messaging directly on the package, no matter whether it’s an envelope or box. This repeated exposure builds brand recognition and professionalism, helping to establish trust with your audience.
2. Cost-Effective Alternative to Printed Boxes
Printed boxes can be expensive and require large minimum order quantities. Custom tape printing offers a budget-friendly alternative that provides the same branding impact without the high costs of custom-printed packaging.
3. Added Anti-Tampering Security
Our custom tape adds an extra layer of security to your shipments. Tampering becomes more evident, as printed tape can’t be removed and replaced as easily as plain tape. This anti-tampering feature can help reduce the risk of package theft or unauthorized opening.
4. Versatility in Application
Printed tape works with various packaging materials, from corrugated boxes to poly mailers. It’s available in different thicknesses and roll lengths to suit both hand application and machine sealing, making it a flexible choice for businesses of all sizes.
Design and Printing Considerations for Custom Printed Tape
To make the most out of your custom packing tape, there are a few critical design and printing factors to keep in mind:
Tape Material and Color Options
Custom Printed Poly Tape
SHIP-PAQ’s Custom Printed Poly Tape is available in white, tan or clear polypropylene with a hot melt adhesive. Choosing the right background color ensures your design stands out.
White tape is often the best choice for bright, vibrant prints. Clear tape provides an elegant “no tape” look that blends into the packaging. For a more rustic or eco-friendly aesthetic, tan tape is an excellent option.
Image Size and Placement
Keep these dimensions in mind to ensure your branding elements are clear and visible.
- For 2-inch-wide tape, the maximum image height is 1.6 inches.
- For 3-inch-wide tape, the maximum image height is 2.6 inches.
- The image repeat generally ranges from 6 to 10 inches, with a maximum of 23.5 inches.
Choosing the Right Tape Strength
Depending on your packaging needs, you can select between standard and heavy-duty thicknesses. Heavy-duty tape is ideal for securing heavier shipments and ensuring they remain intact during transit.
Roll Length Options
Selecting the right roll length can help streamline your packing process and reduce downtime for replenishment. Our Custom Printed Poly Tape is available in different roll lengths:
- 55- and 110-yard rolls for hand application
- 1,000-yard rolls for machine application
Custom Printed Reinforced Gummed Paper Tape
SHIP-PAQ’s Custom Printed Reinforced Gummed Paper Tape can be custom printed in up to three colors, making it a great way to promote your brand or convey important messages.
Image Size and Placement
Important dimensions for this type of custom printed tape:
- Max image height is 2.6” for 3” wide tapes
- Image repeat is generally 6” – 10” long with a maximum repeat of 12”
Advantages of Gummed Paper Tape
The tape offers superior holding power, bonding instantly to both virgin and recycled materials, and creating a tamper-evident seal. It works even in dusty or dirty conditions and is compatible with water-activated tape dispensers.
Roll Length Options
Our Custom Printed Reinforced Gummed Paper Tape is available in different roll lengths:
- Available in 5.5 mil and 6.9 mil 3-way reinforced natural kraft water-activated tape.
- Available in 5.5 mil and 6.9 mil 3-way reinforced snow-white water-activated tape.
- Available in 450-foot roll lengths only; 10 rolls per case.
Stick With Success: Elevate Your Packaging With Custom Tape
Custom printed packing tape is an easy yet impactful way to enhance your brand’s presence. It not only reinforces your company’s identity but also adds an element of professionalism and security to your shipments.
With an array of options available, you can create branded packaging that leaves a lasting impression without breaking the budget.
Ready to impress customers? Contact SHIP-PAQ to explore tape solutions for all your packaging needs.
